in𝕏The growth system for LinkedIn and X
Turn what you know into reach that brings in pipeline.
StartReach learns your brand from your calls, documents and past posts, then turns them into on-brand ideas, a content plan and a publishing rhythm you can keep. One system for content now, with engagement and lead capture on the way.
See how it works1Sources
Discovery call — Northbeam Freight
Call · 12 Sep · 34:10
“They had four tools touching the same lead record and no single owner. Every time a rep changed a stage in the CRM, the sequencer kept sending. Nobody had decided which system holds the truth.”
2Ideas
Idea · New
The four-tool lead record: why your sequencer keeps emailing closed-won accounts
3Publish
Maya Okafor
Founder, Fieldline · RevOps systems for B2B SaaS
Tomorrow · 08:15
Four tools touched the same lead record. None of them owned it. Last month a founder told me their sequencer kept emailing accounts that had already signed. The CRM… more
Scheduled for Wed 08:15 · approved by Maya
One call, one sentence, one post. Every post keeps a link back to the line it came from.
Why StartReach
Most AI tools start with a blank prompt. StartReach starts with what you know.
Your best posts are already sitting in sales calls, customer conversations and the docs you wrote last quarter. StartReach reads them, works out what is worth saying, and helps you say it consistently on LinkedIn and X, with a person approving every post.
A generic AI writer
StartReach
Starts from a blank prompt
Starts from your calls, docs and past posts
Sounds like everyone else
Ideas shaped by your audience, positioning and pillars
One-off posts, no plan
Pillars, a content mix and a monthly plan
No idea where a claim came from
Every post traces back to its source
Stops at the draft
Designs, plans, schedules and measures
How it works
From a sentence in a call to a post on the calendar.
Four stages, one pipeline. Each stage keeps a link to the one before it, so any published post can be traced back to the source that produced it.
01Sources
Bring in what you already know
Upload call recordings, transcripts, documents and your past posts, or paste a link. Calls recorded in Fireflies sync in on their own.
Fieldline / Sources
Name
Type
Status
Ideas
- Discovery call — Northbeam Freight42 passagesTranscriptProcessed
- Podcast — scaling outbound past ten reps88 passagesRecordingProcessed
- Q3 positioning doc26 passagesDocumentProcessed
- LinkedIn — top 30 posts export120 passagesPast contentProcessed
- Workshop — Clay tables deep diveReading…RecordingProcessing
Calls recorded in Fireflies sync in automatically.
02AI Brand
It learns who you are and how you sound
Set your audience, the problems they already know they have, your voice and your always and never rules once. A guided strategy turns that into pillars and a content mix.
Fieldline / Brand
Voice
Who you write for
Founders and heads of growth at 10–80 person B2B SaaS companies running outbound without a RevOps team.
Problems they already know they have
Always
- Show the actual system
- Name the tools
- One idea per post
Never
- “Game-changer”
- Hustle-culture framing
- Hashtag stuffing
03Ideas
Ideas that fit your strategy, not just the week
StartReach pulls post ideas from your sources and strategy, sorts each into a pillar and a buyer-journey stage, and scores it. You approve, reject or merge.
Fieldline / Ideas
- 92
The four-tool lead record: why your sequencer keeps emailing closed-won accounts
RevOps infrastructurefrom Discovery call — Northbeam Freight - 88
Deliverability is a positioning problem before it is a technical one
Engineered outboundfrom Podcast — scaling outbound past ten reps - 85
We sell the system, not the seats
Founder-led GTMfrom Q3 positioning doc - 81
Numbered teardowns outperform everything else we post. Here is the template.
Founder-led GTMfrom LinkedIn — top 30 posts export
04Create and publish
Write, design, plan and track
An approved idea becomes a draft with its angle, pillar and stage filled in. Write it in an editor that shows the LinkedIn fold and X's limit as you type, turn it into a branded quote card or carousel, and put it on your calendar. Once it's live, add the post link and StartReach tracks how it does.
Coming next ·AI-written drafts in your voice, with rewrite tools and voice checks
Fieldline / Drafts / The four-tool lead record
The system
One system for content, conversations and pipeline.
Posting is only half of growing on LinkedIn and X. The other half is showing up in the right conversations, knowing what works in your market and turning attention into leads. StartReach brings those into one place, one module at a time.
Live today
Create
LiveFrom source to a planned month of posts
Sources, brand, strategy, ideas, drafts, designs and a LinkedIn and X calendar that shows whether your month is on plan.
Fieldline / Calendar
22 – 26 September
17 of 20 planned this monthMon22
in 08:15
The four-tool lead record
Tue23
𝕏 12:30
Your sequencer isn't broken
Wed24
in 08:15
We sell the system, not the seats
Analytics
LiveSee what's working, from official data
Connect your accounts to see impressions, engagement and followers from LinkedIn and X's own reporting, post by post.
Impressions · 14 days
24.1K
Coming next Shape them with us
Engage
Coming nextTen conversations a day that matter
A daily queue of posts from the people you want to reach, with replies drafted in your voice for you to edit and send.
Today · 3 of 10 conversations
Priya Nair · Head of Growth, Ordo
Asked how teams handle lifecycle stage across tools
Track
Coming nextKnow what's landing in your market
Follow the competitors and voices in your space and see which topics and formats are pulling ahead.
Grow
Coming nextGrow the audience you actually sell to
Measure growth by how many new followers match your audience, not just by the total.
Relevant new followers
68% ICPConvert
Coming nextTurn a post into a lead list
Deliver lead magnets to people who comment, then follow up automatically, so a good post leads to conversations.
- Comment “PLAYBOOK”
- Guide sent by DM
- Follow-up in 3 days
41 leads from one post
Coming-next modules are shown as previews of planned features. Direct posting to LinkedIn and X is on the same list. Today you plan and schedule in StartReach, post when it’s time, and add the link so the post is tracked.
Features
Built for people who want to be known for something.
StartReach is opinionated about the parts that decide whether content works: a clear strategy, real material, the right format and a team that signs off.
Strategy and pillars
A strategy that decides what to post.
A guided strategy walks you through your audience, positioning and three content pillars, then sets how much of your content builds authority, brand and demand. StartReach drafts each step for you to review. Nothing is saved until you say so.
- Audience, positioning, manifesto and pillars in one guided flow
- Authority, Brand and Offer mix, 70 / 15 / 15 by default
- Journey coverage shows which buyer stage you're neglecting
Fieldline / Strategy
Content pillars
Target mix 100%- 1Founder-led GTM40%
- 2Engineered outbound35%
- 3RevOps infrastructure25%
Content mix
- Authority70%
- Brand15%
- Offer15%
Journey coverage
- Not problem aware
- Problem aware
- Solution aware
- Compare solutions
- Using your solution Generate ideas
Source lineage
Every post can show where it came from.
Ideas keep a link to the exact passages they were drawn from, and drafts keep a link to their idea. When someone asks where a claim came from, you can open the call and find it in seconds.
- Ideas link to the passages they came from
- Search everything you've recorded, written or posted
- Claims you can stand behind in the comments
Published
LinkedIn post · Mon 22 Sep, 08:15
Four tools touched the same lead record. None of them owned it.
Draft
The four-tool lead record
Written from the idea's angle, approved for design by Maya.
Idea · 92
Why your sequencer keeps emailing closed-won accounts
RevOps infrastructure · Problem aware
Source
Discovery call — Northbeam Freight · 34:10
“Every time a rep changed a stage in the CRM, the sequencer kept sending.”
Open any post, follow it back
Writing and design
Write for the feed you’re posting to.
The editor shows the LinkedIn fold and X's character limit as you type, next to a live preview of the post. When the words are right, turn them into a quote card or carousel in your brand colours.
- Text, image, carousel, video, poll, thread and article formats
- Hook length and limits marked while you write
- Branded quote cards and carousels from the draft
Fieldline / Drafts / The four-tool lead record
RevOps teardown
Four tools touched the lead record. None of them owned it.
Built for teams
No off-brand post slips through.
Ideas, drafts and designs each need an approval before they move on, and five roles decide who can do what. Deleting something moves it to Trash for 30 days, so a mistake is never permanent.
- Approvals at idea, draft and design
- Owner, Admin, Editor, Contributor and Viewer roles
- 30-day Trash with restore on everything
Fieldline / Ready to publish
Approval trail · The four-tool lead record
- Idea approvedMaya · EditorApproved
- Draft approved for designMaya · EditorApproved
- 3Quote cardWaiting on Jonah · AdminIn review
- 4Ready to publishThen it goes on the calendar
Roles
Trash
Nothing is deleted outright. Items wait 30 days and can be restored.
Who it's for
For people whose expertise is the product.
Turn the conversations you're already having into pipeline.
You explain your market ten times a week on sales calls. StartReach turns those explanations into ideas and a plan, so your LinkedIn and X presence sounds like you on your best call.
- Sales and customer calls become post ideas
- A plan built around the buyers you sell to
- Your time goes into approving and sharpening, not starting from zero
Maya Okafor
Founder, Fieldline · RevOps systems for B2B SaaS
Tomorrow · 08:15
Four tools touched the same lead record. None of them owned it. Last month a founder told me their sequencer kept emailing accounts that had already signed. The CRM said closed-won. The sequencer never asked. The fix wasn't another tool. It was deciding which system holds the truth for stage… more
Early feedback
Built with the people who’ll use it.
StartReach is being shaped with a small group of founders, consultants and agency teams. Here's what matters most to them.
“We had forty sales calls sitting in a folder. After a week we had a month of ideas that actually sounded like us.”
“The pillar mix is the part I didn't know I needed. I can see at a glance that I've gone three weeks without an authority post.”
“Being able to click from a post back to the call it came from ended every argument about whether a claim was accurate.”
Early access
Join the first group building with StartReach.
We’re onboarding founders, consultants and B2B teams who post on LinkedIn and X a few times a week, or want to. Leave your email and we’ll reach out with your invite.
- Set up with usWe help you set up your brand, strategy and first sources on a call.
- Free during early accessNo card needed. You'll get plenty of notice before pricing starts.
- First in line for what's nextEngage, Track, Grow and Convert reach early-access members first.
- A direct line to the buildersTell us what's missing and watch it land in the product.
FAQ
Questions, answered plainly.
Something else? Message the founder on LinkedIn
How is this different from ChatGPT or an AI post writer?
Those start from a blank prompt. StartReach starts from your own material (calls, documents and past posts) plus a strategy you set once: audience, positioning, pillars and content mix. Ideas come out sorted into that plan and linked to the passages they came from, and the calendar shows whether your month is on track.
Does StartReach write my posts?
Today it generates ideas and drafts your strategy from your material, and you write the post in an editor built for LinkedIn and X, with the fold, limits and a live preview shown as you type. AI-written drafts in your voice, with rewrite tools, are coming next.
Does it post to LinkedIn and X for me?
Not yet. You plan and schedule in StartReach, post when it's time, then add the post's link so it's tracked. Direct posting is on the roadmap.
What can I use as a source?
Call transcripts and recordings, documents, links and your past posts. If you record calls with Fireflies, new transcripts sync in on their own. Everything you add becomes searchable, so you can find what you said about a topic months later.
Where do the analytics numbers come from?
From LinkedIn and X's own reporting, once you connect your accounts. We don't estimate or scrape numbers, and we don't mix sample data with your real results.
Who can see my material?
Your sources, brand and plans live in your workspace and are only visible to the people you invite, with the role you give them. Other workspaces can't see them.
When are Engage, Track, Grow and Convert coming?
We're building them now, with early-access members. We won't promise dates we can't keep. Early-access members get each one first and help decide what it does.
What does it cost?
It's free during early access, and no card is needed. We'll give early-access members plenty of notice before pricing starts.
Start with one call
Your best content is already in your calls.
Bring one recording or transcript. Leave with ideas sorted into your pillars, each linked to the moment it came from.